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There are new requirements to appear in Google Podcasts recommendations – Search Engine Land

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Search Engine Land » Channel » Content » There are new requirements to appear in Google Podcasts recommendations
Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform, the company told podcast owners via email on Thursday. Podcasts that do not provide the required information can still appear in Google and Google Podcasts search results and users can still subscribe to them, they just won’t be eligible to be featured as a recommendation.
The new requirements. Starting on September 21, to be eligible to show as a recommendation, podcast RSS feeds must include:
More details can be found in the accompanying forum post.
Why we care. Recommendations in Google Podcasts provide greater visibility, which can help the podcasts that are able to appear there attract more listeners. Following the new requirements will help to ensure that your podcasts are eligible for those free, highly visible placements.
In addition, recommendations in Google Podcasts are personalized, so there’s a higher likelihood that, if your podcast appears as a recommendation, it’ll be more relevant to a listener’s interests, which may benefit your marketing goals.
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